Two heads (or more) are better than one.
It’s easy to get used to being a lone wolf when working as a freelancer or solopreneur. You get to develop independence and responsibility and take personal initiative on your own. You even follow your own schedule and work at a comfortable pace.
But, you can’t be good at everything. That’s where collaboration comes in. Collaborating with other freelancers, entrepreneurs, and even companies has many benefits for both sides. Think of collaboration as productive and mutually beneficial networking!
If you’re still starting out in the field, it’s totally fine to collaborate with bigger companies to piggyback on their name and gain meaningful experiences and connections. If you think you’ve already set a strong foundation for your business, collaborating with others can help you scale up and reach a wider market.
You can save money by sharing company expenses, learn from other experts, and even co-mentor your partners!
Of course, keep in mind to choose the right partner you collaborate with. Connect with brands that you respect and who share your principles and visions to avoid unnecessary conflict and unsavory compromises.
There are many ways to collaborate with other companies and entrepreneurs that are just not limited to sharing an office space. Take a look at these ideas and choose what’s best for you!
1. Hold a workshop together.
A workshop is a great way to market your brands as well as share educational and training tips to your loyal following, potential customers, and even future partners. Set up a workshop or seminar based on your personal experiences and effective practices in running your freelance or solopreneur journey. Partner with other brands and learn from one another’s experiences!
2. Cross-promote your brands.
Working to get a significant following on social media for your brand is an arduous task on your own. Partner with brands that you respect and expand your reach. It’s easy enough as mentioning and tagging each other on social media posts, sharing a booth during events and shows, as well as setting up joint email subscription lists.
3. Publish together.
Partner up with trusted brands and publish an e-book or even just a series of articles together. Not enough resources to hold a workshop? Consider collaborating on creating educational materials. It’s easy and almost free to upload and share on the web. Sponsored content not only helps fund your business but also promotes your partner brands as well.
4. Provide discounts and giveaways.
What better way to make your brand known than with discount codes! Send out coupons or discount codes with your partner brand in your mailing lists and invoices. You can also run a contest or giveaway together with your partner brand. Not only would this be better promotion for your business, your audience and consumers would have more fun participating in it!