Share your expertise through a workshop
Workshops have one end goal–to help people understand something better. It’s also a way to market yourself (or your company or product) to the right people. When you hold workshops they see you as an expert in the field and it will build rapport to the right people. Not to mention, you will also help them advance their careers and passions with their learnings from you.
If hosting a workshop sounds like your kind of activity, here’s your go-to guide!
1. Decide on a topic
It goes without saying that whatever topic you’ll land on should be a topic you’re an expert on. You can teach something you haven’t practiced or read a lot about. You also don’t want to disappoint your attendees (especially if you’re considering on hosting workshops on a regular basis), and they’ll only be satisfied if you have imparted in them a new knowledge or understanding of something they’re curious or passionate about.
2. Screw in the details
Where will you hold your workshop? How many attendees do you want to have? Are you going to charge a fee for it? What time and when? How will they sign-up and reserve their slots? How about food? Parking? Freebies? Settle immediately before going further into your plan, this will be these basis of everything else moving forward.
3. Consider collaborators
If you want to spice up your workshop, feel free to invite collaborators, whether it’s another lecturer or expert or a brand who’s willing to give out freebies or food, count them in! This will work for brands and collaborators who’s also building up their portfolio and reputation to an audience you currently have. Go ahead and make a few calls or emails to make it happen!
4. Prepare the materialsThere are 5 materials you need to prepare: 1. your presentation, 2. program slides, 3. registration materials, 4. hands-on activity materials, and online marketing materials. These materials will help with branding and organization. Plus, you can reuse them for the next workshop you’ll be holding.
5. Market, market, market!
Give your workshop at least a month to gather attendees. That means you have 2 months to prepare, the first month is for planning and materials (Items 1-4 of this article) and the 2nd month is for creating noise online. You can use Facebook events and eventbrite to gather your students, they’re the most effective platforms for events.
A workshop is a one-hour long presentation to people who are in the same field as you–you need to make sure you know your stuff, you keep them engaged, and help them understand what you’re saying as clearly as possible. This also prevents you from having presentation blunders like spacing out, stage fright, mispronouncing words, etc.
During the event make sure you arrive at least 2 hours early at the venue. Trust us there will always be early birds! And so that you can also mentally prepare for the workshop. Post-event, it would be nice if you prepare a thank you email with the important slides of your presentation. You can also ask for feedback or a review on your Facebook page!